🔗 Share this article

TikTok is introducing a new feature that permits them to lessen the volume of AI-made content appearing in their streams. This initiative comes as the service revealed that it now features in excess of 1 billion AI-generated clips.

Testing and Rollout

The update is in a pilot phase over the next few weeks before a widespread release. This development comes amid a surge in AI-generated material, fueled by recent video-generation tools.

AI Proliferation Online

Recent reports that nearly one in 10 of the quickest rising content creators on another major platform primarily display clips produced artificially. A considerable share of this content is classified as low-quality AI content, a phrase for inferior, bulk-generated content that is often illogical or dreamlike.

Our research shows that a lot of users enjoy content made with AI tools, ranging from AI artwork to educational videos, and we intend to give people the power to adjust the amount of that, depending on their own choices,” said a company executive.

Scale of AI Content

The platform disclosed that there are presently 1.3 billion videos on its app identified as made with AI. Collectively, more than 100 m media items are added to the service each day, making AI content a minor part of its overall inventory.

Customizing Your Feed

Members will be able to limit or boost the volume of AI content they view by opening the “manage topic” option in the platform and picking the AI content topic. Additional categories that are already be controlled under the tool include news, clothing, cosmetics, and movement.

AI Disclosure Rules

Its policies oblige users to label lifelike AI-generated content, and it bans harmful fake videos of well-known individuals or crisis events. Any authentic-looking AI video that is unmarked can be deleted under its community policies.

In addition, the service will henceforth attach an “AI-made” tag to content produced via its proprietary AI systems, or flagged by an industry-wide initiative for recognizing artificial media. This action is intended to deter users from trying to bypass the labeling process.

Educational Initiatives

The company is additionally establishing a $2m educational fund for professionals and groups to produce educational content about responsible artificial intelligence. This program will support charitable organizations specializing in teaching programming and robotics.

Platform Protection

The platform has defended its safety measures, during discussion over intentions to make redundant hundreds of review team members in Britain. TikTok is expected to eliminate 439 jobs in its trust and safety team in the UK capital, with worker representatives and digital protection specialists expressing worry that humans are being replaced by machine-led review.

A trust and safety lead stated that human moderation would still have a role, but AI can shield workers by filtering out the most harmful content prior to it has to be seen by staff. The company announced a notable drop in disturbing and violent content reviewed by human moderators over the last 12 months due to the use of its automated systems.

It is vital to balance staff and AI to ensure user safety,” she said. “We’ll have humans as part of that process, but we also think it’s highly necessary to limit contact with unsafe media as swiftly, which is why a lot of the machine support is proving valuable process content quickly.”